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12 › 15 February 2015 AsiaWorld-Expo
Hong Kong - HK 07:20
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Mobile Application

From this morning, you can download the MGSI App on the Apple Store and Google Play!
The good opportunity for the Masters Grand Slam events to focus on its e-strategy :

For the fifth edition of the Gucci Paris Masters, EEM World, creator and owner of the event, announces the introduction of a new digital communication strategy. 
This branding strategy, implemented by the agency Blanc Foncé, gathers under the Masters Grand Slam the prestigious events organized by EEM World: the Gucci Paris Masters in Paris and the Longines Hong Kong Masters, in Hong Kong.      
The new strategy provides comprehensive communication amplified towards social networks, websites and blogs to promote the concept of Grand Slam to which these high-standard competitions belong. 
Thus, riding enthusiasts can follow the Masters Grand Slam through the following dedicated communication tools:
-        A website, to relay all information specific to the circuit and its two events 
-        A mobile app available on iOs and Android. This app will allow to receive all information in push and give access to the Masters Grand Slam events’ content: news, sport schedule, media schedule, riders, main events, ticketing, maps, photos and videos
-        A Masters Grand Slam Facebook page, which has more than 35.000 fans
-        A Twitter account @MastersGS (previously @GucciMasters)
-        A Masters Grand Slam Youtube page, showcasing video content about the two   events
-        An Instagram account
The editorial strategy for the Masters Grand Slam focuses on sport, glamour, lifestyle, people and interesting facts and enhances the sponsors’ involvement in the Masters Grand Slam brand.
Gucci will also support the Gucci Paris Masters on its own social networks through engaging content and a special post-event video.
An E-RP strategy and a prize contest during the Gucci Paris Masters 
Some sponsorships are being reviewed with specialised blogs and lifestyle content in order to engage the audience. A prize contest made of three questions on the event and on the Masters Grand Slam brand, was launched on November 18th on the “Masters Grand Slam” Facebook page to encourage the event to go viral one month before the beginning of the competitions. Numerous prizes will be awarded such as a trip to Hong Kong for the Longines Hong Kong Masters, tickets for the Gucci Paris Masters as well as sponsors’ gifts. 
Live Reporting, interviews, behind the scenes, results on Twitter and Youtube … 
During the event, Internet users will be able to follow the Gucci Paris Masters on Twitter, via the #GucciParisMastsers hashtag: sport news, behind the scenes footage interviews with the participants or how to learn everything about show jumping from their devices.
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