Longines Hong Kong Masters 2015: Proud to Have Massimo Dutti as Official Sponsor
Wednesday 11th February 2015 Hong Kong

Style With a Timeless Equestrian Flair

Hong Kong (February 10, 2015) Asia’s largest five-star international show jumping event, The Longines Hong Kong Masters 2015 (LHKM) welcomes back Massimo Dutti, the emblematic Spanish brand who finds inspiration in the equestrian lifestyle.
Massimo Dutti, strengthening its presence in equestrian sport, will be presenting the Massimo Dutti Trophy at 11.45am on Sunday February 15, the last day of the Longines Hong Kong Masters. In this one round against the clock competition, the best show jumping riders and horses in the world will put on an exciting performance and try to win the coveted Massimo Dutti Trophy.
For this year’s collaboration, the Longines Hong Kong Masters has united with luxury fashion house Massimo Dutti to create an exclusive merchandising collection in celebration of the event’s third edition.
In the Prestige Village, Massimo Dutti’s pop up store will feature its equestrian collection. Inspired by the most refined of equestrian tradition, it is made up by versatile garments overflowing in details and nuances and with a distinct Massimo Dutti spirit. Garments that are tailored with technical precision are a result of the extraordinary artisan experience of the brand.
The elegant day-wear collection, consists of one-off polo shirt and cap designs for guests to browse and buy.
Christophe Ameeuw, founder and CEO of EEM World and organizer of the Longines Hong Kong Masters, said: “We are delighted to welcome back Massimo Dutti as official partner, whose elegance and sophistication bring to the luxury lifestyle of our event.”
This, the third edition of the LHKM will take place from February 13-15, 2015 at AsiaWorld-Expo – a unique sports meets-social event which gathers the world’s top elite riders and their horses to compete over three days in different Masters (CSI 5*) competitions.The Longines Hong Kong Masters brings the highest level of show jumping to Asia and in 2015, combines iconic luxury with VIP entertainment and hospitality by offering guests a variety of memorable experiences including:
• Limited edition Longines Hong Kong Masters designed clothing from Massimo Dutti
• A selection of contemporary artworks by Opera Gallery 
• Luxury shopping experience in the Prestige Village 
• Cuisine from two Michelin star Chef Yves Mattagne
• Shows by equestrian artist Santi Serra and dressage demonstration 
• Live sessions from international DJ Jeremy Charlier
• Champagne tastings from Barons de Rothschild 
• A dedicated kids corners with educational activities